Mission, Vision & Values
Mission: To play a major role in the growth and development of student athletes with dreams of higher learning academically and athletically. We compete with intensity, lead with integrity & inspire higher learning.
Vision: We aim to provide male & female youth with a safe space for mentorship, creative dialogue, higher learning & skill development
Values: We strive for informative, authentic, collaborative programs to help each other grow daily as productive young men & women. Within our programming, our hope is to teach positive attitude, teamwork & perseverance through creativty.
About Us
Christoff Pierre & Jemar Smith
Co-Founders
“Being granted Emmunit3 exempts you from judgement. In a world fuelled by opinion, our brand gives you the confidence to express your truth.
EmmunitƎco is a "Hoopers Paradise" created for talented & ambitious youth to express themselves academically & athletically. Our brand focuses on capturing the essence of basketball culture and incorporating it into various lifestyle products. It combines basketball with fashion, artistry and overall streetwear culture, by incorporating tracksuits, T-shirts, hats and other apparel that can be worn both on and off the court.
Co-Founders, Christoff Pierre and Jemar Smith bring their expertise in community involvement, basketball coaching and youth mentorship. Drawing inspiration from the culture, we have been able to create an experience & environment for the youth to grow and develop, using philanthropy & community inclusivity. We aim to bring the ownership of development back to the student athletes through education, resource guides and mentorship.
MENTORSHIP THROUGH BASKETBALL
Financial Literacy - We hope to provide knowledge on taxes, the importance of insurance (home, auto, life and health) as well as educate the youth on mortgages, interest rates and much more.
Mental wellness - We have partnered with a supportive counsellor for student athletes who will provide free sessions for all athletes within the league. We strive to bring practical mental wellness skills and strategies to overcome mental roadblocks. We want to support with mental resilience & improve sport performance.
Physical & Nutritional wellness - We aspire to teach the student athletes on the ability to maintain a healthy quality of life, which includes; proper nutrition, moderate to vigorous physical exercise in addition to rest and recovery. We want to promote physical and mental balance without undue fatigue or physical stress.
Entrepreneurship - Educating and encouraging the student athletes to create, own & operate products and/or services within their own NIL(name, image and likeness).
Contact us
Connect with us
The quality of the clothing is unparalleled. Each piece is meticulously crafted with attention to detail, using the finest materials that not only feel luxurious against my skin but also withstand the test of time. I no longer have to worry about clothes falling apart or losing their shape after a few wears. Emmunit3 & Co. has truly set a new standard for durability and craftsmanship.
My son enjoyed having the opportunity to connect with other Elite players from different programs and the competitiveness of high level game play!! He also appreciated the coaches and trainers who provided mentorship and advice throughout the sessions. As a parent, I really appreciate the focus on the student/athlete experience and ensuring kids are not only exposed to basketball but also workshops focused on their overall development so they are prepared for their life's journey. Having a diverse group of youth all aiming to better themselves through play and hard work provides a great environment for the kids to build character. Looking forward to next year!!!
